We will be as passionate about that brand as you are, as we collaborate to bring personality to your company.
We can also help change or update an existing brand, refreshing it and giving it a new relevance in an ever changing world, re-connecting you with your consumers like never before.
A lot of people when talking about a brand think this is the be all and end all but in truth its just part of the story. Logo design is a very visible part of a brand. Its probably the starting point when a designer is creating the brand identity.
A good logo should sum up the brand and give clues about its personality or heritage. When we create a new logo we deliver the client with a strong image that their brand hangs off. We supply the client with numerous versions of the logo so they have a logo for all usages. A white version for use on strong colours, a black or brand coloured version for when used on white or lighter colours.
Sometimes we will create a logo that also includes a strapline to tell more of the brand story and even a portrait version and a landscape version. Each client will have their own needs and requirements that we satisfy when we deliver the collateral.
A good brand should know who it is and who it wants to talk to, so it needs to have a set of values. Those values should radiate from everything and penetrate deep into the brand core.
Your brand is built on reputation and the connections that consumers make with it. We can work with you to create a strong set of values that really express who you are. We can then use your tools like your website, your social media, advertising and experiential experiences to bring those values to life. It should strengthen the connections that the consumer makes when thinking about you and your offer by giving relevant messages, telling the story you want to get across.
As the CEO of Starbucks Howard Schultz, said: “IF PEOPLE BELIEVE THEY SHARE VALUES WITH A COMPANY, THEY WILL STAY LOYAL TO THE BRAND.”
Every brand needs a brand guidelines bible, no matter how simple the brand is. We always create a Brand Guidelines document as part of our process.
This document sets in stone the key components of your brand from logo positioning to the brand values, tone of voice and typeface to colour palette.
This really does bring the brand to life and introduces other elements that are specific to that client. If you take the AVIDD brand as an example we have a chevron device that we use in many different ways. But always adhering to the guidelines we created to keep the brand looking tight while allowing it to always look fresh and interesting.
As part of this document we also show examples of how the brand works showing stationery with a letter beading and business card design and also even a website homepage.
We also understand that your brand and its values don’t just need to be shouted about to consumers. Your staff will be the face of your business so we always suggest that they buy into, and get excited by, your new brand. If this isn’t done, you will waste all the effort that has gone into defining your brand.
Launching new brand values should be a big deal internally. Working with an agency like AVIDD will help develop a launch programme. It could be an event or it could be through promotional materials. Whatever, constant daily reminders to staff will instill in them your values so they understand them, believe in them, get excited by them and communicate
Now you have a fantastic brand you need to shout about it. Branded merchandise takes everyday objects and rmakes them personal to you and your band. From simple pens and badges to tote bags and branded notepads.
These items work best when it is not just your logo plasted on everything. With a good brand you should be able to take elements of that brand and make interested branded items that sit together and bring the band to life. Think about items that will resonate with your customers.
A garden centre may choose branded flower pots or gardening tools, where a record label may choose record player slip mats or plectrums. The world is your oyster so go and brand it!
A lot of people when talking about a brand think this is the be all and end all but in truth its just part of the story. Logo design is a very visible part of a brand. Its probably the starting point when a designer is creating the brand identity.
A good logo should sum up the brand and give clues about its personality or heritage. When we create a new logo we deliver the client with a strong image that their brand hangs off. We supply the client with numerous versions of the logo so they have a logo for all usages. A white version for use on strong colours, a black or brand coloured version for when used on white or lighter colours.
Sometimes we will create a logo that also includes a strapline to tell more of the brand story and even a portrait version and a landscape version. Each client will have their own needs and requirements that we satisfy when we deliver the collateral.
A good brand should know who it is and who it wants to talk to, so it needs to have a set of values. Those values should radiate from everything and penetrate deep into the brand core.
Your brand is built on reputation and the connections that consumers make with it. We can work with you to create a strong set of values that really express who you are. We can then use your tools like your website, your social media, advertising and experiential experiences to bring those values to life. It should strengthen the connections that the consumer makes when thinking about you and your offer by giving relevant messages, telling the story you want to get across.
As the CEO of Starbucks Howard Schultz, said: “IF PEOPLE BELIEVE THEY SHARE VALUES WITH A COMPANY, THEY WILL STAY LOYAL TO THE BRAND.”
Every brand needs a brand guidelines bible, no matter how simple the brand is. We always create a Brand Guidelines document as part of our process.
This document sets in stone the key components of your brand from logo positioning to the brand values, tone of voice and typeface to colour palette.
This really does bring the brand to life and introduces other elements that are specific to that client. If you take the AVIDD brand as an example we have a chevron device that we use in many different ways. But always adhering to the guidelines we created to keep the brand looking tight while allowing it to always look fresh and interesting.
As part of this document we also show examples of how the brand works showing stationery with a letter beading and business card design and also even a website homepage.
We also understand that your brand and its values don’t just need to be shouted about to consumers. Your staff will be the face of your business so we always suggest that they buy into, and get excited by, your new brand. If this isn’t done, you will waste all the effort that has gone into defining your brand.
Launching new brand values should be a big deal internally. Working with an agency like AVIDD will help develop a launch programme. It could be an event or it could be through promotional materials. Whatever, constant daily reminders to staff will instill in them your values so they understand them, believe in them, get excited by them and communicate
Now you have a fantastic brand you need to shout about it. Branded merchandise takes everyday objects and rmakes them personal to you and your band. From simple pens and badges to tote bags and branded notepads.
These items work best when it is not just your logo plasted on everything. With a good brand you should be able to take elements of that brand and make interested branded items that sit together and bring the band to life. Think about items that will resonate with your customers.
A garden centre may choose branded flower pots or gardening tools, where a record label may choose record player slip mats or plectrums. The world is your oyster so go and brand it!
