A bold brand to attract the next generation of agricultural engineers

We were asked by The Agricultural Engineers Association to help them with the branding of We Are Land-Based.

We Are Land-Based is an initiative to help encourage young people to enter into agricultural engineering as a career.

As the target audience ranges from 7 through to 18, the brand needed to be bright, bold and attention grabbing. The project started with the logo and developed to include a website, social media assets, exhibition stand and literature.