Branding the rebirth of a Welsh musical icon

We were really excited to be asked to rebrand the Motorpoint Cardiff Arena back to its former glory of the Cardiff International Arena, known locally as the CIA.

As part of the brand we created a bespoke dragon to identify the arena that sat inside an iconic ‘C’ frame to further enhance the brand.

The frame can be used on posters and social media without the dragon so that the brand is always cohesive. A welsh version of the logo was created as well to be used alongside the English version.

It seems to have gone down really well with the locals too who commented it was great to have an old friend back.