A brand that respects the past but also looks to the future

We were approached by Paul Sweeney the new Huntingdon First Manager, to help create a brand that could be used to highlight the towns rich history and great facilities. The idea was to promote the town to people looking to visit or move to the town but also its residents that maybe unaware of the diversity of attractions that lay right on their doorstep.

The name “Discover Huntingdon’ was already a given and so we went about creating a visual look that could tie in all the towns key USP’s from the history to its shopping and its attractions. The new branding has helped Huntingdon buck the high street decline with a 6.2% increase in footfall.

Our brand can now be seen right across the town tieing in all the activities that used to have their own look. With a key part of that being the towns first visitor centre that we used the brand to create a welcoming and informative space on the high street. The branding has been so successful the council are exploring a Discover Huntingdonshire expansion across all the major towns in the area.

We’re hugely proud of the work undertaken with AVIDD Design, and cannot thank them
enough for their continued support of the brand.
Paul Sweeney, Manager, Huntingdon First