Reimagining the image of an icon each Christmas
We’ve had the pleasure of working with the team at St Paul’s for the past seven years, creating their annual Christmas cards for the shop. Each year, the design features the iconic dome—reimagined in a fresh and creative way. Over the years, the cards have included both photography and illustration, always inspired by a theme suggested by St Paul’s for that season.
This year’s design features a paper sculpture of the dome set against a wintry London skyline. The dome was designed by AVIDD and precision-cut using a Cricut cutter, with the help of Nicola Quinn. Once assembled, the sculpture was photographed and transformed into the final artwork for this year’s card.
The original paper sculpture was also displayed in the shop, allowing customers to appreciate its intricate detail up close.
The St Paul’s Christmas card continues to be a best-seller, loved by both UK-based customers and international visitors alike.