A brand to encourage the catering sector to act more sustainably

Another pitch win, this project was the next step following on from the Cool Food micro-project and so the new branding needed to have a feel of that branding but also move it in a new direction. The Cool Food Pro project aims to make the catering sector more sustainable giving caterers information, assets and access to a carbon savings calculator tool. Collaborating with Athene Communications on the project, they created a strategy and we created the branding.

The project is massive. It spans the UK and France with numerous stakeholders including the Soil Association in the UK and is funded by the Interreg France (Channel) England Programme. This is a European Regional Development Fund.

The brand needed to have a nod to the previous project but move forward promoting buying seasonally, locally and organically to buyers in the catering industry.