Following the successful launch of Jaffa’s original website, we were invited to develop a new site aligned with their recent brand refresh.

Using Jaffa’s refreshed brand guidelines as our foundation, we reimagined the website with a vibrant, playful energy. The new direction featured bold typography, lively color palettes, and quirky illustrations that captured the essence of the updated brand. While the original site served as a starting point, we reworked the structure and design to better reflect Jaffa’s personality and storytelling. To bring the brand to life on screen, we incorporated subtle animations and interactive elements—particularly animating the custom illustrations—to add an extra layer of “Jaffa joy” throughout the experience.