AVIDD Point of sale Peterborough

 

We are big fans of retail. Over the years we have all gained valuable insight into the problems that brands can have raising themselves above the competition in what can be a very busy space.

From simple strut cards to something a bit more engineered, working with your brand guidelines we can push the boundaries of what can be achieved on the high street to promote your existing product better or launch something brand new on an unsuspecting public.

WHERE ARE WE WITH POS & WHAT IS THE FUTURE?

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KEEP IT SIMPLE WITH AN A4 STRUT CARD OR GET CREATIVE WITH SOME CARBOARD ENGINEERING

There is always a place for printed POS, whether to highlight the features of a product or to dispense material about the product that the consumer can take away with them. Simple A-sized strut cards are simple and effective and do the job perfectly if cost is more of an issue.

Taking it to the next level is a bespoke shaped piece of POS with 3D elements that can draw the consumers eye. Added to this can be battery operated LED lights, digital screens, movement activated sounds and evocative smells to enhance the message of the piece.

Then you can always link it in some way to digital merging the worlds of physical and digital can have amazing results.

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THE FUTURE OF HIGH STREET RETAIL IS ABOUT PERSONALISATION

A lot of what the industry sees as the future regarding shopping experience is about creating the perfect shopping experience for each individual. We all shop differently and so what might be one person’s perfect shopping experience may be someone else’s nightmare. In a bid to rejuvenate the High Street retailers will get savvier.

Using peoples phones stores can monitor peoples so when they enter a geofenced area it targets them with offers. Amazon has opened stores where you just walk out without paying, servicing people with limited time or an aversion to sales staff interaction. A new Nike store in the US takes online sales information and targets its stock to what the local residents are purchasing online, blurring the line between digital and physical shopping further by allowing you to pre-order stock and then pick up from a locker in store.

The rise of smart mirrors in store allowing customers to see what they look like in a shops stock but also glean information about that item and alternatives as well as things that co-ordinate seem like gimmicks but will be part of a stores point of sale fabric in the future.

We can only guess at how merging physical stores with digital technology in the future but you can guarantee it will shake up our perception of what a trip to the High Street
can and should be.

If you are looking to produce some point of sale, talking to the team at AVIDD is a great start.