AVIDD Digital Peterborough

 

Collaborating with our clients we create websites that bring our clients brand to life.

Experts in SEO our bespoke websites not only look good but work for you on all levels. From website design to full social media campaigns we can deliver a full and seamless digital experience that will enhance your brand and stop your potential customers in their tracks.

 

WHAT ELEMENTS MAKE UP EFFECTIVE DIGITAL MARKETING?

Websites

A RESPONSIVE WEBSITE ALLOWING CONSUMERS TO ACCESS IT WHEREVER THEY ARE

Consumers using their mobile phone to access content now makes up more than half of internet traffic. This means responsive websites are not just a nice too, it is now a case of must-have.

We design websites right from the start to understand how they work on mobile so your site looks great and works perfectly on any device.

From simple 3 or 4 page sites to massive sites with e-commerce functionality. We can offer bespoke solutions that work for you, whether that be a verticle parallax or a portfolio site we will deliver the best solution to meet your needs.

website

Paul Cookson,
Sales & Marketing
Consultant

“A website without SEO is like a car with no petrol”

Social media assets

FROM IMAGES TO ANIMATIONS YOU NEED THE RIGHT COLLATERAL FOR THE RIGHT CHANNEL

The most successful Social media posts have valuable content. Everybody’s aim of posting on one of the sites is for that post to go viral. You need people to share it for that to happen, the more likes and shares or retweets the bigger the reach. You need to engage the people already interacting with you and for them to pass it on to a new audience. Posts that tend to do well are:

  1. infographics, a simplified graphic illustrating a piece of information in an informative way.
  2. Interactive posts, these allow the user to engage directly in some way, maybe a poll or a simple question.
  3. Animations, simple animated posts that hold peoples attention for longer.

These are just a few ideas, but we always keep one rule in our head. Is it informative and is it entertaining? If it isn’t you are probably wasting your time.

Email Marketing

THERE IS NO BETTER AUDIENCE THAN SOMEONE THAT HAS ALREADY ENGAGED WITH YOU

Utilising your opted-in subscriber list, which is full of people already engaging or interested in you. Totally GDPR compliant email marketing is: 1. Easy to do. 2. Easy to share and most importantly 3. Easy to measure. As with all marketing, it’s important to gauge the success rate. Email marketing campaigns are one of the best forms of marketing to measure. You can easily see response rates, share rates, click rates, time spent on content and see unsubscribe rates. All this information is a marketers dream.
This is how we plan a campaign:

XArtboard 1
all of the above

It’s not really a question of selecting one of the digital assets on this page. Without SEO driving traffic to your website nobody will know you are there. They say the best place to hide a dead body is on page 2 of a Google search. Great social media on all platforms drives traffic to your site too, the more traffic the better the Google ranking, and it needs to be different content on different platforms too. What works well on Instagram isn’t what will get clicks on Linkedin.

It is a bit like a chicken and egg situation, that’s why you need to tick off all the different forms of a digital marketing campaign. It can be a long hard slog but that’s why we are here to help. And when you start seeing results, it’s a great feeling.

If you are looking to produce some digital collateral, talking to the team at AVIDD is a great start.

\ Positive Business Solutions website

Positive Business Solutions needed a fresh bold website that would highlight to two core focuses of the business. Making great use of the strong brand colours to give a modern uncluttered feel.

Visit Positive Business Solutions 

Related Work

\ The Stamford Kitchen Company Website

The Stamford Kitchen Company asked us to re-design their website. After the name change and logo design, the website was a development of their brand and needed to reflect their quality and market placement. User experience was important, with the ability to navigate the ranges easily being key.

We wanted the kitchens to speak for themselves so included a large image on the homepage with a carousel showing an overview of the different types of kitchens they provide. With mobile devices being the most popular way to view websites, responsiveness was extremely important so the design reflects this.

Visit The Stamford Kitchen Company website 

 

Related Work

\ Williams Clinic Website

Local start up Williams Clinic, specialising in beauty and aesthetic treatments approached us to design their website. Using large images to highlight the different treatments, combined with light, clean colours we believe the website achieved a professional feel, giving confidence to the visitor and potential client.

Related Work

\ Deiss Website

We were asked to create a brand identity for Deiss, a product engineering and design service for the automotive, aerospace, medical and precision engineering business sector. The logo, a graphic representation of the engineering process, was then applied to various elements to raise their business profile.

Related Work