The AVIDD Design Donation is our initiative to give a day of our design time to a charity or good cause for free each month.
For our second Design Donation, we were contacted by an old work colleague who was setting up a new good cause called The Bosom Buddies Project. The project gets designers and illustrators to design tote bags that would be sold to raise money for a cause very close to her heart. This is how Claire explained what she was trying to do.
“Having been diagnosed and received treatment for breast cancer myself, I wanted to do something, not only to raise money for The Nottingham Breast Cancer Research Centre but to also raise awareness of early detection and to prompt self-examination.
I would like the bags to be an everyday item that makes a person think – “Hmmm, when did I last check myself?” I knew that briefing the designers, I’ve asked to be involved, would result in some great designs and they really have come up trumps”.
How could AVIDD resist such a great cause? We worked with Claire to create a logo and branding for the project which we can now reveal. As well as social media assets and of course a couple of bag designs.
Our logo is made up of a ring of a simplified boob shape that also resembles the upper body of a figure. The boobs interlink and form a circle of women coming together in friendship and support.
They cost £8 and you can now buy our bags ‘Spin the pink record’ and ‘Paint the fence’ along with the other incredible designs here.
You can also find out more about Claire and this wonderful project here The Bosom Buddies Project Facebook page.